国产手机出口策略分析..docVIP

国产手机出?口策略分析? 摘要 科技改变人?们的生活,手机作为科?学技术的重?要发明，在人们的生?活中扮演着?越来越重要?的角色，随着互联网?的发展，人们的衣食?住行都可以?依靠手机完?成，国产手机的?发展也站在?了一个新的?高度。在激烈的国?际竞争坏境?以及科学技?术更新换代?神速的今天?，国产手机在?国内站稳脚?跟并且走向?世界的过程?中还有许多?问题与困难?，主要有创新?不足；专利费用高?昂；上游产业缺?失；缺乏核心技?术；品牌知名度?和美誉度低?；产品架构搭?建不合理；价格优势消?失；质量参差不?齐等问题。针对这些问?题的对策主?要有实行差?异化；寻找目标市?场，瞄准市场需?求；打通产品营?销渠道，完善售后服?务体系；加大技术上?的投入；确立清晰的?企业战略；重视品质等?等。只有这样，自主品牌的?国产手机才?能取得双重?胜利，即国内市场?和国外市场?上的胜利。 关键词 国产手机 创新 品牌建设 出口对策 Abstr?act Techn?ology? is chang?ing peopl?e’s lives?,the mobil?e phone? as an impor?tant inven?tions? of scien?ce and techn?ology? in peopl?e’s lives? play an incre?asing?ly impor?tant role, along? with the devel?opmen?t of the Inter?net, peopl?e can rely on the phone? to compl?ete the basic? neces?sitie?s of life,the devel?opmen?t of the domes?tic mobil?e phone? stood? a new heigh?t. In the fierc?e inter?natio?nal compe?titio?n, as well as scien?tific? and techn?ical upgra?ding of bad envir?onmen?t rapid?ly today?, the domes?tic mobil?e phone? firm footh?old in the count?ry and to the world? in the proce?ss, there? are many probl?ems and diffi?culti?es,mainl?y the lack of innov?ation?;paten?t costl?y; goods? cheap? stile? innov?ation? stami?na; lack of core techn?ology?; low brand? aware?ness and reput?ation?;sales? chann?els are not conve?nient?; uneve?n quali?ty and other? issue?s.Strat?egies? for the imple?menta?tion of these? probl?ems are mainl?y diffe?renti?ated;to find the targe?t marke?t, targe?ting the marke?t deman?d; open produ?ct marke?ting chann?els,impro?ve the servi?ce syste?m; to incre?ase inves?tment? in techn?ology?; estab?lish a clear? busin?ess strat?egy; atten?tion to quali?ty, and so on. Only in this way,its own brand? of domes?tic mobil?e phone? in order? to achie?ve a doubl?e victo?ry,that victo?ry in the domes?tic marke?t and forei?gn marke?ts. Keywo?rds: domes?tic mobil?e phone?; innov?ation?; brand? build?ing; expor?t count?ermea?sures? 目 录 摘要 1 1.引言 3 1.1问题的提?出 3 1.2国产手机?发展历程 3 2.国产手机品?牌出口现状?及特点 5 2.1国产