清华大学-生产计划与控制：PPC-L01-Strategy-and-Competition-1.pdfVIP

Lecture 1Lecture 1 Strategy and CompetitionStrategy and Competition (1)(1) Ye ChengYe Cheng Dept. of Industrial EngineeringDept. of Industrial Engineering Tsinghua UniversityTsinghua University 1 Company Mission • Our mission is to achieve or enhance leadership, worldwide, in the existing or new core consumer product categories in which we choose to compete • DoDo aa greatgreat jobjob forfor ourour customerscustomers, employeesemployees, andand stockholders by being the preeminent building block supplier to the computing industry • 使命：为客户利益而努力创新。 • 创造世界最优秀、最具创新性的产品 • 像对待技术创新一样致力于成本创新 • 让更多的人获得更新、更好的技术 • 最低的总体拥有成本（TCO），更高的工作效率 Ye Cheng, Dept. IE, Tsinghua University           Production Planning  Control           Lecture 1  Strategy and Competition (1) 2 Strategy Overall BusinessOverall Business Functional areaFunctional area StrategyStrategy strategystrategy The market in which the The marketing strategy enterpprise comppetes The level of investment The financial strategy The means of allocating resources to and integrating of The operations strategy separate business units Ye Cheng, Dept. IE, Tsinghua University           Production Planning  Control           Lecture 1  Strategy and Competition (1) 3 Operations Strategy Deploy a firm’s resources to achieve its competitive goals AllAll decisionsdecisions forfor productionproduction