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光华管理学院 2009 – 2010 学年第 一 学期期末考试试题(A卷)
课程名称:商务英语(阅读) 任课教师:
考试日期: 考试时间: 1.5 小时
学生类别:本科 年级班号:
考生姓名: 考生学号:
考试方式:闭卷
试 题:(注意:答案一律写在答题纸,否则不计分)
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Vocabulary (1×20 = 20)
1 o _ _ _ _ _ _ taking everything into count; general 2 a _ _ _ _ _ _ _ union or association formed for mutual benefit 3 c_ _ _ _ _ _ to change from one form to another 4 c _ _ _ _ _ _ _ to arrange systematically in classes or groups 5 c _ _ _ _ _ _ _ _ any of the parts of which sth. is made 6 e _ _ _ _ _ _ _ _ producing a satisfactory result without wasting money or energy 7 e _ _ _ _ _ _ _ _ expert knowledge or skill, especially in a particular field 8 f _ _ _ _ _ _ _ to tell in advance; to predict with the help of information 9 i _ _ _ _ _ _ _ _ to combine sth. in such a way that it becomes fully a part of sth. else 10 a _ _ _ _ _ _ to gain by one’s own ability, efforts or behavior 11 m _ _ _ _ _ _ _ a worker skilled in using or repairing machines 12 m _ _ _ to shape something into a particular form 13 o _ _ _ _ _ _ to manage or direct a business 14 p _ _ _ _ stage in a process of change or development 15 p _ _ _ _ _ _ _ _ possible 16 r _ _ _ _ _ _ _ to keep or confine within limits 17 s _ _ _ _ _ not easily obtained; short in supply 18 s _ _ _ _ _ _ _ _ _ _ _ happening or done at the same time 19 s _ _ _ _ _ _ _ reproduce certain conditions by means of a model (for study or training purposes) 20 s _ _ _ _ _ _ _ plan or policy designed for a particular purpose
Answer the Questions Briefly According to the Texts (4×5 = 20)
Business may be defined as the production, distribution and sale of goods and services for a profit. What is distribution? Could you use an example to illustrate your definition?
What is the theory of absolute advantage? Illustrate how absolute advantages may benefit countries in the international trade.
Product, price, placement and promotion are known as the four Ps in a marketing mix. What is
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