管理学基础精品教学（清华大学）chap004 Managing in a Global Environment.pptVIP

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管理学基础精品教学（清华大学）chap004 Managing in a Global Environment.ppt

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4–* The Changing Global Environment Global Organization An organization that operates and competes in more than one country. The Challenges of Global Competition Establishing operations in a foreign country. Obtaining inputs from foreign suppliers. Managing in a foreign culture. The Global Environment Is Open Managers need to learn to compete globally. 4–* The Global Environment Figure 4.3 4–* National Culture and Global Management Management practices that are effective in one culture often will not work as well in another culture. Expatriate managers (managers who go abroad to work for a global organization) need advance training to understand the cultural context of their host country. Managers who do not understand the values, folkways, and mores that guide behavior in a culture will encounter difficulties in managing within that culture. 4–* case 你和你的合伙人决定在清华大学的校园里开设一家小型打印和复印公司。你们知道社会上50％以上的小企业进入市场的第一年是不赚钱的，所以为了提高成功的机率，你们决定对公司的组织环境进行详细的分析，以发现你们公司将面临的机会和威胁。现在你们小组需要： 1.对你们将来的组织环境中的主要因素予以描述。 2.开展复印业务的主要障碍有哪些？ 3.在上述分析的基础上，你们可能推出哪些措施来帮助你们成功开展复印业务。 * * * * * * Chapter 4 Managing in a Global Environment 4–* Learning Objectives After studying the chapter, you should be able to: Explain why the ability to perceive, interpret, and respond to the organizational environment is crucial for managerial success. Identify the main forces in a global organization’s task and general environments, and describe the challenges that each force presents to managers. Explain why the global environment is becoming more open and competitive and why barriers to the global transfer of goods and services are falling, increasing opportunities, complexities, challenges, and threats that managers face. 4–* What Is the Organizational Environment Organizational Environment The set of forces and conditions that operate beyond an organization’s boundaries but affect a manager’s ability to acquire and utilize resources. Forces and conditions change over time creating: Opportunities for managers to