战略理论：优势、劣势、机会与威胁.docxVIP

优势与劣势、机会与威胁：SWOT分析 Strengths and weaknesses are often internal to your organization优势与劣势存在于你的组织内部. Opportunities and threats often relate to external factors机会与威胁存在于组织外部 优势与劣势、机会与威胁 Effective managers live in the present – but concentrate on the future—James L. Hayes 优势Strength A firms strengths are its resources and capabilities资源和能力 that can be used as a basis for developing a competitive advantage公司的优势是公司可用于发展竞争优势的资源和能力. It is these two factors—resources and capabilities that contribute to your strengths是资源和能力决定你的优势. Examples of such strengths include: Patents Strong brand names Good reputation among customers Cost advantages from proprietary know-how Exclusive access to high grade natural resources Favorable access to distribution networks We can respond very quickly as we have no red tape, no need for higher management approval, etc. We can give really good customer care, as the current small amount of work means we have plenty of time to devote to customers Our lead consultant has strong reputation within the market We can change direction quickly if our approach isnt working We have little overhead, so can offer good value to customers. Ability is evaluated on 3 counts: Versatility: your  HYPERLINK /business_guide/mgmt_inex_adaptive_org.html \o Adaptive Organization ability to adapt to an ever changing environment. Growth: your ability to maintain a continuing growth. Markets: your ability to penetrate or create new markets. The strength of resources has three dimensions: HYPERLINK /ebooks/bec_mc_sustainable_competitive_advantage.html \o SUSTAINABLE COMPETITIVE ADVANTAGE (Ten3 Mini-course) \t _blank  Availability: your ability to obtain the resources needed. Quality: the quality and up-to-dateness of the resources employed. Allocation: your ability to distribute resources both effectively and efficiently. To determine strengths, answer the following questions: What advantages does your company have? What do you do better than anyone else? Wh