企业文化它在工业社会中的作用外文翻译.doc

企业文化-它在工业社会中的作用外文翻译 Company Culture ? Its Role in an Industrial Society Introduction Culture, in the present context, is defined in the Concise Oxford Dictionary as: Improvement by physical or mental training; Intellectual development; A particular form, stage, or type of intellectual development or civilisation We are also told that a culture vulture is a person eager to acquire culture. These definitions apply to individual persons and to countries; but it has been established that a company, like a country, has a distinct culture, and this culture is very significant in relation to a companys growth. E.B. Taylors definition, published in 1871, is as valid now as it was then, namely: that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society In a broad sense it is that part of the entire repertoire of human action that is transmitted socially, rather than genetically. Since that original definition was published there have been perhaps some two hundred different definitions of culture, but with no clear consensus. Sociologists use the term culture to describe specific aspects of social life, rather than society or a social structure. On the other hand, the anthropological approach usually takes its entire subject matter as culture. Thus the sociologists stress the process through which behaviour is learned, whereas the anthropologists see culture as a distinctive achievement of people, adding in effect a material dimension to the concept. However, so important is this subject considered to be in relation to company management that a number of books have been written on the subject. Typical of these is that by Deal and Kennedy. These two writers tell us that the company culture, whether weak or strong, has a very powerful influence on a company, affecting its success or failure as a business?????? Every Company will Have a Culture In the field of management,