文化原型与包装形态应用研究-包装工程.PDFVIP

包 装 工 程 第 38 卷 第 4 期 74 PACKAGING ENGINEERING 2017 年 2 月 文化原型与包装形态应用研究 熊承霞，谭小雯，章丹音 上海理工大学，上海 200126 （ ） 摘要： 目的 对文化原型在包装设计中的应用进行研究，包装设计具备“共时”的凡俗生活映射，而文 化原型则是华夏中国文明的基础，挖掘其价值并运用，必然带动整体社会道德审美的光辉。方法 以文 化原型中的“玉”文化为华夏大传统基因使之透过包装形态的承载，达到设计治疗的社会功效。通过文 化人类学和考古等文献资料的分析，梳理在当代具有特殊内蕴及美学的包装设计样态，释放本土文化在 全球化思潮影响下的内在原动力，最后借用经典而独具美质的包装作品比附大传统文化精神的视觉呈 现。结论 彰显包装设计“与民相随”的特征中作为华夏文明的传播新视角，唤起人们对与包装设计作 为“文化原型”应用的思考，以设计实践考量玉德信仰的转化与超越。 关键词：文化原型；大传统；包装设计；华夏精神；设计样态 中图分类号：TB482 文献标识码：A 文章编号： 1001-3563(2017)04-0074-05 Culture Prototype and Packaging Application Form XIONG Cheng-xia , TAN Xiao-wen, ZHANG Dan-yin (University of Shanghai for Science and Technology, Shanghai 200126, China) ABSTRACT: It aims to study the application of cultural archetype in packaging design. Packaging design has the reflec- tion of ordinary life, while the cultural prototype is the foundation of Chinese civilization, the application of the value will promote the overall social moral aesthetic brilliance. With the jade culture in the cultural prototype as the traditional Chinese gene, it can achieve the social efficiency of the design and treatment through the packaging form. Through the analysis of cultural anthropology and archaeological literature, combing the contemporary packaging design patterns with the special connotation and aesthetics, inner motive power of local culture is released under the influence of the globali- zation trend. Finally classical and aesthetic packaging works are showed by traditional cultural spirits. It highlights the characteristics of with the people o