ＩＤＥＮＴＩＴＹ　ＡＬＷＡＹＳ　ＰＲＥＳＵＰＰＯＳＩＮＧ　ＤＩＦＦＥＲＥＮＣＥ.docVIP

ＩＤＥＮＴＩＴＹ　ＡＬＷＡＹＳ　ＰＲＥＳＵＰＰＯＳＩＮＧ　ＤＩＦＦＥＲＥＮＣＥ 　　Article byCEG journalists: Yang ChengJiang Ling2005.2ReturnEnglish VersionoYang: In the modern world, globalization has become one of the hottest topics. Under the trend of globalizing, many fixed cultures have been greatly influenced. And the cultural diversity has been affected by this trend. What is your opinion of such a phenomenon? 　　Lucia: Since the age of the great discoveries, civilizations and cultures have been influencing one another, mixing in a way or other. This is not a phenomenon typical of the so-called post-modern age. Of course, the process of globalization and financial capitalismstrengthened theinfluence of the dominant cultures, those from the industrialized countries, over theperipheral ones. Cultural diversity, different cultural identities, struggles to subsist, to maintain their uniqueness before the pervasiveness of the American culture. I believe, together with some important theoreticians, that we are facing something new and challenging: the decline of strong national identities and the emergence of hybrid identities. That may seem a reason of concern for some,however, it is a significant change in history. How many wars have been waged and disputes arisen in history out of the will to affirm and impose a particular country national identity? It’s enough to recall Nazi Germany. A hybrid identity would be a mix of intrinsic elements with foreign elements.If we look around, that’s what we seeeverywhere. Do you think the Chinese are really less Chinese because MacDonald’s has settled here? 　　You know, Brazil is a multicultural country. Brazilian identity was built mainly by the contributions of Portuguese people, indigenous people and Africans from many different cultures and languages. Italians, Arabs, Spanish, Germans, Hungarians, Polish, Jews - just to name some - have also contributed to make our society a true melting-pot . Brazilians are renowned for their openness, their relaxed attitude