浅析中国移动标志色彩运用.doc

廊坊师范学院美术学院 密 级： 分 类 号： 学校代码： 学 号：08100 学士学位论文 题目?：浅析中国移动标志色彩运用 ? ? ? ? ? 学位申请人： 指 导教 师： 学 位类 别：学士学位 学 科专 业：艺术设计平面 授 予单 位： 答 辩日 期：  摘要 随着社会的经济与信息水平的不断飞跃，企业之间的竞争在日益上为升形象的较量。谁能较长时间吸引住观众的目光，谁就能获得最大的效益。而VI即译为视觉识别，是CIS系统中最具传播力和感染力的层面。VI是企业形象的最直观的表现，其重要意义更无人反驳。企业vi系统是以精神、思想、经营方针、经营策略支配下，运用静态的、具体化的、视觉化的传播系统，有组织、有计划和准确快捷的应用形式，在最为广泛的层面上，进行最直接的传达。本文论述了VI设计基本思路，；及其对企业品牌形象和文化的影响，优秀的vi设计需要，始终要有明确设计思路，而优秀的vi设计往往会对企业起到树立企业形象的作用。而品牌的形象决定着品牌价值，品牌的形象与企业形象密不可分，而企业形象的核心是企业文化，品牌其实是一种文化现象。任何品牌在向消费者提供服务和产品的同时，实际上也是在传递一种文化价值。我希望通过对这种影响关系的分析，将会给平面工作者和企业提供我微不足道的见解。? 关键词：中国移动 品牌形象 标志 标志色彩运用 摘要英文翻译 The abstract of a thesis: Along with the social economy and the level of information continue to leap, the competition between enterprises in the increasingly for L image contest. Who can longer attracted the attention of the audience, who can gain the greatest benefits. While VI is translated into visual recognition, CIS system is the most spread and infection force level. VI is the corporate image of the most intuitive performance, its important meaning no more retort. Enterprise VI system based on spirit, thoughts, management policy, strategy control, static, concrete, visual communication system, organized, planned and accurate and quick application forms, on the most general level, the most direct communication. This paper discusses the basic ideas of VI design; and, on enterprise brand image and the influence of culture, excellent VI design needs, always have clear design, and excellent VI design to the enterprise tends to set up image of enterprise. But the brand image determines the brand value, brand image and corporate image are inseparable, and the corporate image is the core of enterprise culture, the brand is actually a kind of cultural phenomenon. Any brand in to provide consumers with the services and products at the same time, but also in the transmission of a cultural value. I hope that through the