超市假日促销策略研究.docVIP

大连工业大学本科毕业设计（论文） 题目：超市假日促销策略研究 子题： 学生姓名： 专 业：工商管理 班级学号：工商052-12 摘 要 随着假日的增多和人民生活水平的提高，假日经济正在迅速发展并日趋成熟。假日经济所蕴藏的巨大商机也更为商家所重视。为了在激烈的竞争环境中获取有利地位，超市在进行假日促销上做出了很多努力。但不可否认的是，在获取经济利益的同时，仍有许多不可忽视的问题，阻碍其更好的发展。因此如何制定正确可行的假日促销策略，成为超市打开假日经济宝库大门的金钥匙。 文章通过深度访谈等方法，从对市场现状，警示容易出现的误区的分析，为如何做好活动前的准备提出良好的建议，保证促销活动顺利进行。根据上述情况的分析，从现实出发，提出一些具体可行的促销策略和后期工作的完善。最后是对文章的总结，由之前的分析结果，得出有效制定正确可行假日促销的建议和步骤，确定其对超市在假日经济中获取重要商机所起到的积极促进作用。 关键词：假日;超市;促销策略 ABSTRACT With the holidays and the increase in peoples living standards, holidays and the rapid development of economy is becoming mature. Holiday by the tremendous economic opportunities are more valued by businesses. Intense competition in order to obtain an advantageous position in the environment, supermarkets during the holidays to make a lot of promotional efforts. However, it is undeniable that, in economic benefits at the same time, there are still many issues that can not be ignored, that hinder its better development. So how to formulate a viable holiday sales correct strategy, as a treasure-house of the supermarket to open holiday golden key to the door.  Through methods such as depth interviews, from the status quo of the market, warning prone to errors of analysis, how to do a good job of preparation before the event put forward a good proposal, and ensure the smooth conduct of promotional activities. Based on the above analysis, from the practical point of view, possible to make some specific marketing strategies and work to improve the latter. Finally, a summary of the article, from the results of the analysis, obtained the right to develop feasible and effective promotional holiday recommendations and steps to determine their impact on the supermarket to get in the holiday business played an important role in promoting the positive. key words：Holidays; Supermarket; Promotion strategy目 录 引 言 1 第一章 超市假日促销相关理论 2 1.1外部因素 2 1.2内部因素 3 第二章 超市假日经济中市场的现状 5 2.1 销售额大幅增长 5 2.2 观光效应突出 5 2.3 经济效益增加不明显 6 2.4 促销误区频现 7 第三章 超市