陆河县金叶公司青梅果汁饮料营销策划方案.docVIP

毕业设计 陆河县金叶公司青梅果汁饮料营销策划方案 学 院： 管理与经济学院 专 业： 姓 名： 指导老师： 市场营销 XXX 学 号： 职 称： XXX 讲师 中国·XXX 二0一一年 五 月 XXX学院毕业论文 诚信承诺书 本人郑重承诺：我所呈交的毕业设计《陆河县金叶公司青梅果汁饮料营销策划方案》是在指导教师的指导下，独立开展研究取得的成果，文中引用他人的观点和材料，均在文后按顺序列出其参考文献，论文使用的数据真实可靠。 承诺人签名： 日期： 年 月 日 陆河县金叶公司青梅果汁饮料营销策划方案 摘 要 近几年饮料市场已成为中国食品行业中发展最快的市场之一在准入壁垒低饮料市场竞争激烈的情况下企业要赢得立足之地除了依靠企业的资本实力外更为看重的是企业的市场营销策略。 The marketing plan of greengage juice drinks in LuHe county ABSTRACT In recent years, the juice drinks market has become one of the fastest developing markets in Chinas food industry. In access barriers low, beverage market competitive situation, the enterprise to win a foothold, besides relying on enterprise capital strength outside, more important is the enterprise marketing strategy. To LuHe gold leaf company for a comprehensive understanding, clear the development status of the gold leaf company after company, this paper put forward the development in the end of the decade of greengage juice beverage production gold leaf of current Chinese scheme for the juice drinks market overall industry background, operation condition were analyzed. Also produce a market questionnaire, online and offline issued by recycling questionnaire, to provide information, ShanWeiShi juice consumer is analyzed, research. According to the market research and analysis on the target market segmentation, determine the core consumer for 16 to 35 years students and youth workers, this spenders has certain economic base and cultural literacy, pay attention to the quality of life and life grade, strong ability of information is accepted, fashion, make public individual character, a strong brand awareness, is to develop the best choice for consumers loyalty. According to the results of a survey and analysis of rival juice drinks were analyzed, the development situation of understand competitors and disadvantages. Accor