AdReaction—整合的艺术.pdfVIP

T H E A R T O F I N T E G R A T I O N Global Report A well executed multichannel campaign is a thing of beauty. You know one when you see it, effortless in its cohesion, with connected and complementary elements adding up to a greater whole. These campaigns feel harmonious; they draw us in, and make us want to learn more. So why aren’t all campaigns like this? Over one in four of the campaigns we measure are not well integrated, and consumers are muc