B2C网上商城设计实现.docVIP

摘要 随着电子商务的迅猛发展， 网上购物作为一种便捷的消费途径，走进了人们的生活。 网上购物实现的是一种以网页为交流媒介， 在网页切换时，带回一些重要的客户信息或商品信息， 实现了对客户信息的了解和对必要信息的记录。 该网站能够实现企业以自有域名在互联网开设的集销售、服务、资讯一体化的电子商务平台。企业依托此网站开展综合性的网络营销活动， 推广网站，树立品牌。 产品展示：全天后的产品展示平台，文字、图片、多媒体、在线评价等展示手段。 销售服务：提供自助式的订单填写向导，历史订单追溯。增加了销售服务水平，同时降低了销售服务的人力成本。 售后服务：保留历史账单有助于加强顾客的消费体验。在网站上提供本公司相关产品的有关知识，选购指南等。使用说明等帮助消费者使用本企业的产品。 本人的毕业设计主要阐述如何实现一个在线商城系统，基于B/S结构。 参考了现在比较流行的商城，紧扣一个基本的商城需要具备的功能，并从客户角度考虑，来编写代码及界面，达到从服务客户的角度来设计系统，使其更加的人性化。 剖析一个具备可扩展型的系统，代码的编写具有明确的功能区分。因此采取目前最受推崇的MVC模式，分层式编写代码。 并采用ORM模型，弱化表的概念，使编程更加的面向对象。 关键词：B/S结构，MVC模式，ORM模型 ABSTRACT With the rapid development of electronic commerce, shopping on-line as a convenient way of consumption has entered peoples daily life. shopping on-line was materialized by the exchange of websites. When one switches one website to another website, he brings back some important information of customers or commodities. This process can learn the customers information and record the significant information. This website can establish a E-commerce platform under the domain name owned by the company itself to launch marketing, service and information. The company will popularize the website and set up commercial brand through general Internet marketing activities based on the website. Display of the commodity: the website will display the commodities by using words, pictures, multimedias, on-line evaluation etc. Marketing service: the website provides guidelines on how to fill out the self-helped orders and how to find the former orders. This service improves the level and quality of marketing service and meanwhile induces the cost of manpower. After-sale service: the reserving of former orders will enrich customers experience of shopping on-line. Shopping guides and instructions listed on the website will tell customers how to use the commodities of the company. This paper mainly discusses how to build up a on-line shopping system based on B/S construction. A software engineer should write codes and interfaces from