企业网站设计的视觉化研究.docVIP

摘要 在信息化快速发展、网络日益普及的今天，企业网站已成为宣传自身形象的一个窗口，也是企业和客户之间的有效纽带, 是企业信息化建设的重要组成部分。但实际调查却表明，企业的这些门户网站并没有发挥应有的功效。 本文阐述了企业网站概念、意义及作用，分析了中国企业网站发展的现状及企业网站设计视觉优化的需求分析。企业网站视觉化的基础是网页设计，由此，笔者详细地研究了网页设计的概念、内涵及特点，并从网页布局、美学的角度提出了网页视觉优化的策略，即视觉整体化、平衡优化、组合优化。 然而，网页设计与企业网站要融合为一个整体的核心是如何在网页设计中体现企业的文化内涵。本论文从这个角度探讨了国内外企业网站与企业文化结合完美并达到视觉最优化的网站实例。在此基础上，自行设计五个满足网页设计工作流程并达到视觉优化标准的网页实例。 笔者认为要达到一个企业网站视觉最优化，就要从企业的角度出发，深刻理解企业的需求，同时也要了解用户群的需求，结合设计的理念，搭配好色彩，用心去做，就可以做出让自己、让企业、让用户满意的网站。 关键词：企业网站，网页设计，网页布局 Abstract With the development of informationization and increasingly widespread of network nowadays, the enterprise website has been a window for propagandizing enterprises image, which is also an effective link between the enterprise and their clients, and an important component of enterprises informationization construction. However, the thorough investigation indicated that these main websites do not display their proper effect. This article elaborates the concept of enterprise website, the significance and the functions, and analyzes present situation of development in Chinese enterprise website and the demand of visual optimization in enterprise website design. The foundation of an enterprise website visual optimization is homepage design. Therefore, the author has studied the concept, the connotation and the characteristics of homepage design in detail, and proposes the strategy of homepage visual optimization from the angle of homepage layout and esthetics, namely visual integral optimization, balance optimization, combinational optimization. However, the homepage design and the enterprise website become an integration means that enterprises cultural connotation should be indicated in the homepage design. This article has discussed some works of enterprise website and the enterprise culture perfectly combined and achieved the visual optimization both at abroad and home from this point of view. Furthermore, based on those works, I would like to introduce five other illustrations made by myself whi