上外 外贸函电07Edit%26NegativeMessages.ppt

Endings Refer to the alternative you provide; Look to the future. Avoid ending that seem insincere, not to say sarcastic or sadistic. Tone in Negative Messages Avoid such phrases in negative messages: I am afraid that we cannot… I am sorry that we are unable to… I am sure you will agree that… Unfortunately, … Types of Negative Messages Persuading the reader to accept your suggestion (and give up his own). Refusing the reader’s request. Responding to the reader’s unjustified complaint. Persuasion Pleasant introduction, complimenting the customer Reasons for / benefits of the suggestion Suggestion Polite close, with offer of help Refusal Pleasant introduction, complimenting or empathizing with the customer Reasons for the refusal Refusal Alternative suggestion (if appropriate) Polite close, with offer of help Respond to Unjustified Complaint Pleasant introduction, empathizing with the customer Complete explanation of the situation Refusal of request or compensation Advice or suggestion Polite close, with offer of help Homework In the homework of roofing felt of lesson 6, suppose Mr. Ali refuse the arrangement of equal quantity of 3-ply and 5-ply. Please compose a letter for him to insist order of only 5-ply roofing felt. Pay attention to the attitude. For more details, you may refer to: TRBC7-11.doc Let’s call it a day! Trade Related Business Communication Lesson 7 Creative Writing 4 Homework Review Process Revision SOFAR 5Cs Complete, Cohesive, Clear, Concise, and Courteous 4Ps Polite, Positive, Personal and Professional Letter Writing Guide The Writing Process: Edit Why to Edit Editing (or proof reading) puts the finishing touches on your document. Everything you write gives a lasting impression of your company and you as a writer. So, its important to check your spelling, punctuation and grammar carefully. Missing commas, misspelled words and inaccurate grammar give a poor impression. How to Do It Use a dictionary Peer editing or sup