Chapter 12 Simple Linear Regression 商务统计 教学课件.pptVIP

Chapter 12 Simple Linear Regression Simple Linear Regression Model Simple Linear Regression Equation Estimation Process Least Squares Method Least Squares Criterion Least Squares Method Slope for the Estimated Regression Equation Reed Auto periodically has a special week-long sale. As part of the advertising campaign Reed runs one or more television commercials during the weekend preceding the sale. Data from a sample of 5 previous sales are shown on the next slide. Estimated Regression Equation Scatter Diagram and Trend Line Coefficient of Determination Relationship Among SST, SSR, SSE