chapter_7 The Cost of Production 平狄克微观英文版课件.ppt

Chapter 1 Chapter 7 The Cost of Production Topics to be Discussed Measuring Cost: Which Costs Matter? Cost in the Short Run Cost in the Long Run Long-Run Versus Short-Run Cost Curves Topics to be Discussed Production with Two Outputs--Economies of Scope Dynamic Changes in Costs--The Learning Curve Estimating and Predicting Cost Introduction The production technology measures the relationship between input and output. Given the production technology, managers must choose how to produce. Introduction To determine the optimal level of output and the input combinations, we must convert from the un