外贸函电UNIT ONE 导论.pptVIP

UP-TO-DATE CORRESPONDENCE FOR IMPORT EXPORT Three Considerations for Evaluation Money Time Documentation UNIT ONE Presentation and Layout of Business Letters A letter is like a visit on paper.  Well-prepared letters reflect a firm’s pride and concern for quality, whereas poorly prepared correspondence can produce such a negative impression that its recipients may have second thoughts about pursuing business with the firm. from Merriam-Webster’s Guide to Business Correspondence Essential qualities for well-prepared business letters: Good quality stationery Neat typing or printing Even spacing Short paragraphs Correct grammar, spelling and punctuation Good Quality Stationery Letter sheet: plain white bond paper, unruled. with letterhead printed or engraved in black, grey or white. size: 21x30 cm, or A4. basis weight: 70 – 80 gsm Envelope: matching the letter sheet in quality and weight; conforming with letterhead in printing or engraving size: 22x11 cm A Letterhead in Black A Letterhead in Blue A Letterhead in Grey Neat Typing or PrintingEven Spacing Correct Grammar, Spelling and Punctuation………………………………………………….. Poor grammar, misspelled words, lack of punctuation or the improper use of it, prejudice the reader against you and help to destroy the effectiveness of your letter, your image and the image of the organization you represent! Correct Grammar, Spelling and Punctuation…................................................................... An example of misspelling: I am glad to let you know that our mill is dying. Correct Grammar, Spelling and Punctuation…………………………………………………… I am glad to let you know that our mill is dyeing. Seven Principal Parts 1. Letterhead 信头 2. Date line 日期 3. Inside Address 封内地址 4. Salutation 称呼 5. Body 正文 6. Complimentary Close