盈科广州律师事务所刘静LiuJingYingkeLawFirm-IPKey.PDF

盈科（广州）律师事务所刘静 Liu Jing Yingke Law Firm (Guangzhou)  中国互联网在短短十几年，完成了从零起步到成为网络大国的全过程。据中国互联网 信息中心 （CNNIC ）发布的 《中国互联网发展状况统计报告》，早在2008年，中国网 民数量已达到2.53亿，网民规模超过美国跃居世界第一位。截至2013年6月，我国网民 规模达5.91亿，互联网普及率为44.1％，手机网民规模达4.64亿，网民中使用手机上网 的人群占比提升至78.5 ％。域名总数为1470万个，网站总数升至294万个。  China has, in less than two decades, covered the journey from point zero to a super internet state. In accordance to Statistics Report on the Development of Internet in China by the CNNIC (China Internet Network Information Center), by 2008, China’s netizens had reached 253 million, replacing the US as the state with the largest number of internet users. By June 2013, the figure has grown to 591 million, with a 44.1% Internet penetration, 464 million mobile internet users that took up 78.5% of all the netizens, 14.7 million domain names, and 2.94 million websites.  在我国人口红利面临终结的时候，互联网异军突起，正以难以抗拒的力量吸附和重组 整个社会的资源，通过日新月异的网络科技创新和商业模式构建，打造出巨大的经济 版图和商业生态圈。  Just before the end of demographic dividend, the surprising rise of the Internet makes a new driving force that attracts and restructures social resources, creates great economic blueprints and shapes the commerce environment with its leaping technology innovations and business model developments.  在互联网经济迅速崛起的大背景下，电子商务领域已成为知识产权保护的重要阵地。因低成 本、低风险、易操作、易推广等特征，网络购物也成为了商标侵权的“高发地” 。  In the context of emerging internet economy, e-commerce has become a significant battle field for IP protection. With its low cost, low risk, easy operation and easy expansion, online shopping has become a major venue for trademark infringement.  新兴互联网产业经营者与传统产业经营者之间、互联网产业经营者内部之间对新兴市场的争 夺愈发激烈。  Competition over the emerging market, between the internet business operators and their traditional counterparts, and between the internet business operators is becoming more intense than ever.  传统的知识产权权利人希望将权利尽量延伸到互联网领域，以期获得更大范围的保护。例如 广播组织不断起诉互联网服务商，希