EC课本题库-2008版ec08_tif_ch16精选.docVIP

Chapter 16 Launching a Successful Online Business and EC Project True-False Questions Unlike the brick-and-mortar marketplace, the failure rate for online companies is low. Answer: False Difficulty: Easy Page Reference: 728 AACSB: Use of information technology Online businesses may be pure play companies or click-and-mortar companies that add online projects, such as e-procurement or selling online, as additional marketing channels. Answer: True Difficulty: Easy Page Reference: 728 AACSB: To create successful entrepreneurial ventures in EC, Maier suggests that starting small with many founders is the best option. Answer: False Difficulty: Easy Page Reference: 729 AACSB: The first step is creating a new company is to identify a consumer or business need in the marketplace and an innovation to address that need. Answer: True Difficulty: Medium Page Reference: 729 AACSB: Use of information technology Many good ideas and realistic initiatives have failed because of poor execution due to the lack of sufficient business skills by the owners or principals of the business. Answer: True Difficulty: Medium Page Reference: 730 AACSB: As a general guideline, although virtually anything is available for sale on the Internet, the degree of sales success is somewhat dependent on the type of item or service being offered for sale and how it can be delivered. Answer: True Difficulty: Medium Page Reference: 731 AACSB: Reflective thinking Medium and large businesses, or those seeking external funding, must have an informal business plan. Answer: False Difficulty: Easy Page Reference: 731 AACSB: Use of information technology The primary reason an entrepreneur writes a business plan is to acquire funding from a bank, an angel investor, a venture capitalist, or the financial markets. Answer: True Difficulty: Medium Page Reference: 732 AACSB: Use of information technology Some entrepreneur may simply invest personal funds from savings,