动态竞争力.ppt

Chapter 5 Competitive Dynamics 48 50 52 53 54 55 56 Outcomes Evolutionary Actions Growth-Oriented Actions Market-Power Actions Evolutionary Outcomes Sustained competitive advantage is a possible outcome in this instance Standard cycle markets often lead to highly competitive pressures despite world class products Firms with multimarket competition may dampen rivalry somewhat Sustained Competitive Competitive Market Types Slow, Standard or Fast Cycle Competitive Outcomes Advantage Temporary Advantage Model of Interfirm Rivalry: Likelihood of Attack and Response 保块性棵肿莹赊誓梯投殆逞伯惠铱泅萄权空雨涂推履棍菱知坝哗阵踢虹幂动态竞争力动态竞争力 Sustained Competitive Outcomes Competitive Market Types Slow, Standard or Fast Cycle Competitive Outcomes Advantage Temporary Advantage Evolutionary Actions Growth-Oriented Actions Market-Power Actions Fast cycle markets are intensely dynamic and a first mover advantage is often unsustainable Evolutionary Outcomes Firms may cannibalize (up-grading) older generation products while intro-ducing new innovative premium products (diff) Sustainable competitive advantage is unilkely Model of Interfirm Rivalry: Likelihood of Attack and Response 包粳弊庄嘻秒膏侧阅钒就颖挂笛讯凝雪课矮域天渐毕庸肖昔评灰吵友镣揭动态竞争力动态竞争力 Time (years) 10 Launch Exploitation Counterattack Gradual Erosion of a Sustained Competitive Advantage Returns from a Sustained Competitive Advantage 裂肢恢孰美轮叼垫沈遂萝料序理嘎婪马纫拈追军康忆慷帛幼涎察惩记恶飘动态竞争力动态竞争力 Some Firms Maintain Competitive Advantage in Fast-Cycle Markets by Seizing the Initiative Disrupting the Status Quo Identify new opportunities to serve the customer by shifting the rules of competition through speed and variety Creating Temporary Advantage Use superior knowledge of the customer, technology and the future to enhance customer orientation and empower workers Seizing the Initiative Move aggressively into new areas of competition to create new advantage and undermine a competitor’s old advantage 1 2 3 4 Sustaining the Momentum(动力) Take several actions in a row in order to seize the in