定价技术和分析.pptVIP

?2002 South-Western Publishing ;Proactive Value-based Pricing;Differential Pricing;Price Discrimination;Arbitrage - Buy Low to Sell Higher;Many Ways to Separate Customers for Price Discrimination;Why Practice Price Discrimination?;First Degree Price Discrimination;Car Sales as First Degree Price Discrimination;Notice: Incentives to Understate One’s True Willingness to Pay;Second Degree Price Discrimination Methods;Block Rate Pricing;Two-Part Pricing:;If P = 4.50 - Q and MC = .50Find Optimal Cover Charge;Unlimited Accessor All-You-Can-Eat Pricing;Bundling (or Block Booking);Third Deg