开发的市场机会和战略(ppt13)(英文).pptVIP

Part Two Developing marketing opportunities and strategies Lecture Four Marketing research At a glance Explain the importance of information to the company Define the marketing information system(MIS) and discuss its parts Outline the steps in the marketing research process Compare the methods of collecting information Defining market demand Market demand for a product or service total volume bought by defined consumer group defined geographical area defined time period defined marketing environment defined level and mix of industry marketing efforts Company demand Sale-response function com