Google-预备优化.pptVIP

主题 1准备进行优化 准备进行优化 分析网站，制作有针对性的广告 找到问题所在以及效果较佳的领域 确定市场中的竞争对手的策略 对优化的定义 优化：创建或修改关键字、广告文字和帐户结构，以改善帐户的效果 准备进行优化 优化：创建或修改关键字和广告文字，以改善帐户的效果。 浏览网站 “关于我们” 链接 “产品/服务” 链接 审核现有广告组 研究竞争对手的网站 SLIDE * ? GOOGLE 2004 ? 2005 Google 幻灯片 * ? 2006 Google 幻灯片 * 学习这一模块后，您将可以： 优化目标：改善广告文字和关键字列表，增加广告点击次数。 优化内容： 广告文字 关键字 目标国家/地区和语言 Welcome to Topic 1, Preparing to Optimize. In this topic you will cover the definition of optimization, and the importance of understanding the business for whom you’re advertising. Later in this topic you’ll learn where to look on a website for information about the business, which is important to developing an advertising campaign. After completing this topic, you will be able to analyze a website to understand what product or service the business is offering, and develop targeted ads based on that information. You will be able to examine an existing account and identify trouble spots and high-performing areas. You will also learn how to identify competitors in your market. Optimization is defined as creating or editing keywords, ad text and/or account structure in order to improve the performance of an AdWords account. If you are an advertising agency or consultant, you may be asked to otpimize your client’s existing accounts. Since the performance of an AdWords account depends on the goals for that account, optimizations will vary greatly based upon those goals. Some optimizations will be as simple as adding new keywords, and others can get as complicated as adjusting your costs per click in order to maximize profit. In order to make intelligent changes it’s necessary to first understand the business that is being advertised, and the goals of the AdWords account. Las metas pueden cambiar con cada cliente. No todos tus clientes estaran interesados solo en la cantidad de clics, sino que tambien You should start an optimization by visiting the website’s homepage, regardless of whether this will be the landing page used for the AdWords