武汉大学《用户体验设计》姜婷婷-Chapter 4 How people think.pdfVIP

Chapter 4 How people think? User Experience Design Tingting Jiang, Ph.D. {tij@whu.edu.cn} New brain Midbrain Old brain Human brains System 1 thinking System 2 thinking Should I eat? Beef: 125 calories/100g, 238g Swimming：493 calories/hour System 1 is the involuntary, always-on network in our brains that takes in stimuli and process it. It’s the system that makes automatic decisions for us. System 2 runs the voluntary parts of our brains. It processes suggestions offered by System 1, makes final decisions and chooses where to allocate our attention. Design for System 1 Thinking? Don’t make me think – Steve Krug If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100 machines to make 100 widgets? System 1 thinking is error prone Design for System 2 Thinking? The smoshers The smoshers The temaphuts Three feet tall Three feet tall Six feet tall Eats orange fruits Eats orange fruits Eats green vegetables Has green eyes Has green eyes Has blue eyes Disfluent condition Fluent condition Human loads Thinking Cognitive load Seeing Visual load Doing Motor load Start End Step 1 Step 8 Step 2 Step 7 Step 3 Step 6 Step 4 Step 5 Sometimes you want to increase loads Cognitive load Visual load Motor load How people think affects de