Invoca-语音的崛起（英文版）.pdfVIP

THE RISE OF VOICE What the Increase in Conversation, Voice Assistants and AI Means for Business TABLE OF CONTENTS 01/04 CLOSING THE VOICE AND DIGITAL DIVIDE 4 The last 20 years of communication5 Talking over text 6 The new age of voice 7 The voice opportunity for marketers 8 Brands connecting digital voice experiences9 02/04 THE STATE OF VOICE EXPERIENCES 10 People that own voice assistants use them frequently11 As voice assistants grow, people use their voices more 12 Communication over the next two years 13 Alexa at the forefront, but consumers looking for choice14 Voice is the new user interface and source of revenue 15 Voice commands are not the same as conversation 16 Human conversation still matters18 Talking is key for considered purchases 19 Voice experiences differ by industry 20 03/04 THE NEXT ERA OF CALLS TO BUSINESS 24 Attribution is critical 25 Who’s calling? 26 Top call sources for each industry 27 04/04 HOW WILL YOU HARNESS THE POWER OF VOICE? 31 Connect your digital and voice initiatives 32 Mine conversations for new customer insights 33 Prioritize the voice experience 34 Rethink your search strategy35 Find more customers who want to talk36 What’s next 37 CLOSING THE VOICE AND DIGITAL DIVIDE In this report, you’ll find real examples from innovative businesses meshing digital interactions with an increasingly voice-first world, insights from a survey of over 1,000 U.S. consumers using voice assistants, new data from an analysis of over 60 million customer phone calls passed through Invoca’s platform in the past year, and takeaways for evolving your marketing in a voice-first world. If any of this resonates with you, we’d love to talk. Give us a call at 844-693-1287. -The Invoca Team The Rise of Voice 4 THE LAST 20 YEARS OF COMMUNICATION Communication technology has