英语专业毕业论文9.doc

CONTENTS Abstract in Chinese Abstract 1 1. Introduction 1 1.1. Definition of Advertising 2 1.2. Purpose and functions of Advertisements 3 1.3. Characteristics and Features of Advertising Language 3 2. Related Theory and Principles of Translation 4 2.1. Nida’s Theory of Functional Equivalence 4 2.1.1. Semantic Equivalence 5 2.1.2. Social Cultural Equivalence 6 2.1.3. Stylistic Equivalence 7 2.2. Principles of Advertisement Translation 7 2.2.1. Natural 8 2.2.2. Accurate 8 2.2.3. Easy to understand 8 3. Strategies of Translation 8 3.1 Literal Translation 8 3.2 Free translation 10 3.3 Transliteration 11 3.4 Replacement translation 13 3.5 Supplementary Translation 14 3.6 Creative Translation 16 4. Results and Discussion 16 5. Conclusion 18 Reference 19 Appendix 20 中英广告翻译策略分析：中文角度 摘要 在现代社会中，被喻为商业化身的广告己渗透到社会的各个角落，逐渐成为人们日常生活中的一个不可或缺的组成部分。随着我国社会经济的迅速发展，改革开放的进一步深化，以及加入世界贸易组织后，国际贸易往来的日益频繁，中国产品进入到国际市场的机会大大增加了，与此同时，大量的外国产品涌入中国市场，各种产品在市场上的竞争愈演愈烈，而广告在促进产品销售和拓展知名度乃至扩大市场份额等方面的作用也越来越明显，广告翻译的地位也随之显得越来越重要。本文在了解了广告的语言特点和掌握了广告翻译的基本原则的基础上,从分析多例翻译例子出发,提出广告翻译的基本策略。 关键词 语言特点;翻译原则;翻译策略;广告翻译 Analysis of Chinese-English Translation Strategies in Advertisements: A Chinese Perspective 广州大学外国语学院2006级英语国际商务专业10班 邹杰辉 0607010123 指导老师： 彭世勇 Abstract In modern world, advertisements, regarded as embodiment of commerce, has become an indispensable part of our daily life. The intensification of international exchanges and the severe competition cry for a growing need for advertisements and thus the role of translation played in which has become much more important, with the purpose of sales promotion and product popularity as well as market share increase. During the process of advertisement translation, after understanding the language characteristics and the translation principles of advertisements, the author aims to put forward several effective methods and strategies of advertisements translation, by analyzing different translation examples done by English majors of Guangzhou University.