贝恩-行业分析方法-分析方法-ProfitPools1009.ppt

Profit Pools1 Agenda What are Profit Pools? What is Profit? Revenue vs. Profit Split Why Use Profit Pools? How Profit Pools Illustrate the State of the Industry Profit Pool Watchouts (Computer Industry Example) Profit Pool Watchouts (Computer Industry Example Con.) U.S. Auto Industry Example Key Questions to Help Develop Innovative Strategies Agenda Applications (1 of 2) Applications (2 of 2) Agenda Mapping a Profit Pool Guidelines (Defining the Pool) Guidelines (Determining the Size of the Pool) Guidelines (Estimating the Distribution of Profits) Guidelines (Reconciling the Estimates) Agenda Severe Service Value Chain (Defining the Pool) Severe Service Vehicle Profit Pool (Determining the Size of the Pool) Body Company Margins (Determining the Distribution of Profits for an Activity within a Value Chain) Severe Service Vehicle Profit Pool (Reconciling the Estimates) Severe Service Vehicle Profit Map (1997) Profit Pool Summary Agenda Key Takeaways (1 of 2) Key Takeaways (2 of 2) Takeaway Slides CHI Profit Pools Profit Pools1 Author: Dana Peck Reviewer: Michael Collins Profit Pools December 1998 Copyright? 1998 Bain Company, Inc. Profit Pools1 Profit Pools Concept Applications Profit Pool Steps Client Example Key Takeaways Profit Pools1 Profit pools are the total profits earned in an industry at all points along the industry’s value chain Pattern of profit concentration in an industry is very different from the pattern of revenue concentration (see example) For example, profits and revenues in the automotive industry can be divided among many value chain activities - vehicle manufacturing, new and used car sales, gasoline retailing, insurance, after-sales service and parts, and lease financing although car manufacturing and dealers account for almost 60% of industry revenue auto leasing and financing are by far the most profitable businesses Profit pools answer the question: “Where and how is money being made?” Source: Profit Pools: A Fresh Look at Str