2017年第四季度科技追 踪报告.pdfVIP

TECH TRACKER QUARTERLY RELEASE: Q4 2017 QUARTERLY TRACKER - TRENDS IN INTERNET USAGE, AREAS COVERED TECH OWNERSHIP AND THE Voice Activated Speakers CONNECTED HOME Internet Connected GB FACE TO FACE usage home SURVEY via Ipsos MORI Capibus LATEST WAVE Social Smartphone QUARTER 4 2017 (3rd November – networking ownership 13th November 2017) Content consumption REPRESENTATIVE SAMPLE OF Tablet Music / games / TV / ownership c.1000 GB ADULTS movies AGED 15+ 2 TECHNOLOGY TRACKER | QUARTERLY RELEASE: Q4 2017 Summary Awareness of voice-activated speakers is increasing; over half of GB adults claim to know a little bit about them. However, ownership is still low; 5% currently own a voice activated speaker and just 10% of non- owners are likely to buy in the next 12 months. Streaming music, listening to the radio and checking the weather are likely to be the most common activities undertaken on voice-activated speakers among non-owners. This potentially provides a huge opportunity for radio and streaming services. However, there are still barriers to usage, with privacy concerns from some about conversations being recor