全新奥迪A4L外形设计培训ppt课件.ppt

* * * Module 2 – AUDI PRODUCT Chapter Design - Exterior Time 0.5 day (4h) – Chp 70’ L/Objectives Ps know Audi’s exterior design strategy and application of the design in the exterior of the car body throughout the Audi model range. Content Exterior – front, side, rear, paint and aerodynamics Method Presentation, facilitated discussion Media PPT Setting Conference room, U-type Additional Discuss how front-end styling of the grille has developed. Emphasise that this has been a continuous development process. T guideline: 00’s: For the first time, a restrained vertical element is introduced. The grille is separated by the bumper into two recognisable sections (upper and lower). Future: *Front-end designAudi adopts a clear line. It is the final stage in the front-end evolution seen on previous models. The upper and lower grille sections are combined into a single unit. This symbolises the brand’s new self confidence and determination. The front end has a horizontal emphasis. The headlights and grille form a horizontal unit. Grille with side air inlets.*This is the sporty element. It represents the overwhelming power of high performance engines. It stands for potency and energy in the most fundamental form. The headlights and grille are treated as separate functional units. The main horizontal axis is retained. *V-shaped swage line on bonnetThis emphasises the location of the engine and adds a dynamic element to front-end design. For the first time, a restrained vertical element is introduced. The grille is separated by the bumper into two recognisable sections (upper and lower). 前脸的演变历史 * * Module 2 – AUDI PRODUCT Chapter Design - Exterior Time 0.5 day (4h) – Chp 70’ L/Objectives Ps know Audi’s exterior design strategy and application of the design in the exterior of the car body throughout the Audi model range. Content Exterior – front, side, rear, paint and aerodynamics Method Presentation Media PPT Setting Conference room, U-type Additional Use of electronically