网络营销导向的企业网站构建.docVIP

网络营销导向的企业网站构建 摘要 网络营销是企业不可回避的、必须熟练运用的一种新的营销手段，而这种新的营销手段，必须通过一定的工具来驾驭、一个平台来支撑，这个工具和平台就是企业网站。企业网站是我们现在所使用的最基本、最重要、最直接、最综合的网络营销工具，它能为企业的经营活动提供支撑平台。网络营销导向企业网站问题企业网站的一般要素网站建设对网络营销的影响企业网站优化设计的含义与原则网络营销导向企业网站建设的一般原则N ABSTRACT Network Marketing is the enterprise can not be avoided, and must be familiar with the use of a new marketing tool, and this new marketing tool, it is necessary to master certain tools, a platform to support this tool and platform is a corporate website. Corporate website is that we are now using the most basic, most important, most direct and most comprehensive Internet marketing tool, it can provide for the business activities of supporting platform. The use of corporate website to promote business products and make product after-sales service is crucial. For the corporate advertising is the most appropriate use of Internet to spread, low cost, super-speed in time and space, release and acceptance tends to sync speed. For businesses, there is a particularly important role is two-way communication between businesses and customers - corporate customer service center, service center can be a very good business to collect customers product and service requirements, it is recommended to achieve the enterprises to improve products and services role. This paper analyzes the network marketing business-oriented problems facing the construction site and thus the general elements of building a corporate Web site, the website construction on the impact of network marketing, business web site optimization design meaning and principles of network marketing-oriented Website of the general principles of corporate Analysis of such content. Key words: Corporate Website; On-line marketing; customer service 目 录 1绪 论 4 1.1 构建企业网站的背景 4 1.2 企业网站的现实状况 5 2 企业网站建设的一般要素 5 2.1 UI设计 6 2.2 用户显示器分辨率问题 6 2.3 客户浏览器问题 6 2.4 网站推广 7 2.5 网站中flash的应用 7 2.6 网站后台技术的选择 7 2.7 网络安全 8 2.8 网站内容的完整性 8 3 企业网站建设对网络营销的影响 8 3.1 网站价值评估 9 3.2 准用户的确定 9 3.3 网站营销的步骤 9 3.4 软营销 10 3.5 开展以测试为主的