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作 者: 时孟洁 学 号: 915113100103 学 院: 理学院 专 业: 光电信息科学与工程 题 目: The popularity of Korean TV drama and its impact on Chinese TV drama.
指导者: 张玉
年 月
Title The Popularity of Korean TV Drama And Its Impact on Chinese TV Drama.
Abstract
Korean TV dramas have gained a huge success in Chinese market in past thirty years. This paper aims to analyze the reasons why Korean TV dramas are so popular and successful, and the impacts on Chinese TV dramas. Based on the results from the questionnaire and interviews with students and adults. It’s found that many factors determine the success of Korean TV dramas in China. The contributing elements for its success are the similar but more fashionable culture with China, the unique artistic fascination and the perfect marketing strategy to the aboard. Also by comparing, Chinese TV dramas still need to improved in many elements and there is a lot we can learn from Korean TV dramas.
Keywords Korean TV dramas, Popularity, Chinese TV dramas, Impact
1 Introduction
Recently,following a series of previous popular Korean TV drama such as Miss mermaid, Full House,Autumn Fairy Tales.etc.A Korean TV drama called Descendants of the Sun has captured wide attention and discussion in China, which quickly cultivates an increasing number of loyal audiences especially young female adults and even some idols, and also enjoy great admiration and success in Chinese market. Actually, Chinese TV dramas have been deeply influenced by the entry of Korean TV drama. The artist route that Korean TV dramas have opened is in line with the nature of TV dramas and also of great national features in subject source, writing method, acting style, emotional scale and aesthetic quality(Yang Shizhen, 2002).Korean TV dramas are able to actualize the effective balance and integration between the multiple artistic elements such as culture and everyday life, dialogue expatiation and action tensene
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