奥美UPSChinaPROrientation.pptVIP

UPS China PR Orientation Shanghai, May 17, 2005 What’s PR Ogilvy PR in China UPS Ogilvy PR in China China Media A look at 2004 Forward to 2005 PR Definition The Purpose of PR What PR Is - Some Key Examples What PR Is - Some Key Examples What PR Is NOT ? What Do PR People Do? What Makes a UPS Story News?(Manage News Flow) “Why is My Story NOT News? Benefits of Public Relations Benefits of Public Relations Support from PR Medium of Communications Key Messages China PR Focus at UPS Measurement of PR Results Echo Media Analysis Why It Matters? Why It Matters? Why It Matters? Why It