主题酒店住客感知对满意度与消费行为的影响研究.docx

毕业设计（论文）主题酒店住客感知对满意度与消费行为的影响研究院（系）: 旅游学院 专 业： 酒店管理 届 别： 2017 届 学 号： 姓 名： 指导老师： 指导老师职称： 华侨大学教务处印制2017年5月主题酒店住客感知对满意度与消费行为的影响研究摘 要顺应时代潮流，主题酒店的发展是酒店业在体验经济时代背景下的产物。主题酒店发展不仅仅是因为酒店市场竞争的加剧，同时也受国家政策形势的影响。在给主题酒店投资和经营者带来可观的经济效益的前提下维护酒店的可持续发展，迫切需要相关理论的指导和借鉴。本文以泉州地区的主题酒店为例，特别是日春茶道酒店，研究主题酒店住客感知与住客满意度及消费行为的影响。参考以往主题酒店相关理论并结合实际情况提出调研模型并开展问卷调查。通过研究可探知提升主题酒店的住客感知价值不仅可以提高顾客满意度，还能促进住客产生正向的消费行为；提升住客的满意度，住客可能产生重复消费和对外推荐意愿。即研究结论是住客感知价值和住客满意度正相关；住客感知价值和住客消费行为正相关；住客的感知价值通过满意度正向影响消费行为。关键词：主题酒店、感知价值、住客体验、满意度、消费行为Study on the effect of the perception of customer satisfaction and consumer behavior of the theme hotelAbstract Conform to the trend of the times, the development of theme hotel is a product of the hotel industry in the experience economy era background. Theme hotel development is not only because the hotel market competition, but also affected the national policy situation. To the theme hotel operators to bring the investment and economic benefits under the premise of maintaining the sustainable development of the hotels impressive, urgent need theory guidance and reference. This article takes the Quanzhou area of the theme hotel as an example, especially on the influence of spring tea hotel, theme hotel guest perception and guest satisfaction and consumer behavior. According to the former theme hotel related theory combined with the actual situation, proposed research model and questionnaire investigation was carried out. Through the research discovery can enhance the guest perceived value of theme hotel can not only improve customer satisfaction, but also promote the guest to produce consumer behavior positively; enhance guest satisfaction, guests may have repeated consumption and foreign willingness to recommend. The conclusion of the study is the guest perceived value and guest satisfaction is positively related to the guest; the guest perceived value and consumer behavior; guest perceived value through satisfaction has positive effect on consumer