校园文化创意产品创业的计划书.docx

协林文创 创业计划书执行总结项目背景·························································2项目规划·························································2市场分析·························································2行业竞争分析·····················································2组织与人事分析···················································2财务分析·························································3风险管理·························································3项目简介项目概述·························································3项目服务及业务简介···············································4发展规划·························································5市场与竞争分析市场现状·························································6市场前景·························································7目标市场·························································8市场营销策略·····················································9竞争分析·························································10运营分析 4.1经营管理制度·····················································11 4.2财务制度·························································11 4.3服务质量反馈机制·················································12财务分析5.1投融资分析·······················································125.2财务预算·························································125.3财务分析·························································13风险分析风险防范及措施··················································14风险资本退出····················································15团队介绍 7.1团队队长介绍····················································15 7.2团队核心成员简介················································16执行总结1.1.1项目背景 目前，各高校都在逐步完善具有学校独有特点的校园标识系统。强化全校各单位及全体师生员工的学校形象标识意识。高校越来越重视自身形象建设，规范使用校标、校徽、校旗、校歌，以及学校标准色、学校名称及中英文标准字体；规范使用学校的各类指示牌、名片、POWERPOINT模版、办公用品、文化宣传材料、礼品等；规范校内建筑命名和道路命名等。校园文化用品受到广泛的认可，各高校相关部门在举办活动、迎来送往的过程中均会使用自己的UIS纪念品，校内组织举办活动派发的奖品、礼品等也较多使用印有自己LOGO、文化理念的物品。高校校园文化用品市场呈现蓬勃发展期。1.1.2项目规划 校园文化创意产品作为文化创意产品一个更加具体的方向和类型，将校园文化创意产品的设计做到行业前列，将公司的品牌在社会上广泛的流传起来将是我公司团队发展的方向，也是我们尽快适应行业发展、融入行业中、弘扬行业特色的重要的一个过