外文文献：旅游业策略管理Strategic Management for Tourism.pdfVIP

Resource Guide in: S t r a t e g i c M a n a g e m e n t f o r T o u r i s m I N T R O D U C T I O N The subject of strategic management is often taught as a core topic at some stage (usually the final year) during a tourism degree programme. Strategic management also acts as a key feature of postgraduate tourism degree programmes. The topic consolidates what the student has learnt in the preceding years of their degree and applies this knowledge at a strategic level to tourism contexts. However, many of the concepts associated with strategy and strategic management are abstract in nature and can often be difficult for teaching staff, let alone students, to comprehend. It is important that lecturers and students are able to access resources that enable their wider understanding of the subject matter and create opportunities where theory can be effectively applied to practice. Though there are many generic strategy resources that exist, these are predominately ‘manufacturing’ related, and specific subject resources focusing on tourism service contexts can be difficult to find. Indeed, there are still only a few key strategic management textbooks that focus specifically on tourism. This resource guide will thus be essential to anyone teaching a strategic management module targeted at tourism students. The guide also embraces examples from the hospitality industry so will be useful to tutors teaching on strategic management modules with a hospitality focus. The resource guide is separated into different sections. Firstly an annotated bibliography of resources is presented. This section is further separated into the key themes that may comprise a semesterised module in strategic management. It should