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A Slide Cast Brought to you by: Steve Baca Micropayments What are micropayments? Means to collect a small fee: Quarters, dimes, nickels pennies, often fractions of pennies. Impractical for companies to charge credit cards such nominal charges. Where are they applied? Primarily used online for websites looking for an alternate route to subscription services. Must be suitable for the sale of non-tangible goods over internet. Such as iTunes and Google AdWords. Why the Internet? Other mediums such as TV and radio have programs produced at fixed cost no matter who accesses them. Online bandwidth