商务英语精品课件（刘建金）07Unit 3a.pptVIP

Unit 3aOrdering Goods Part I Placing an order How many forms of selling can you think of? Retailing / Wholesaling Closeout sales / clearance sales / going-out-of-business sales（停业销售）/ buy one get one free / bundle sale(捆绑销售)/ cutthroat sale / Seasonal sale / special offer / anniversary premium / loss leader（为招揽顾客而削本出售的商品 ） Online selling (e.g. Auction sales) Mail-order pyramid sales direct/factory sales promote sales supplier agent manufacturer distributor outsouring Speaking – qualities of a good supplier Work in groups. Suppose you own Otto, a mail order company. Discuss what qualities it looks for in its suppliers. Some Key Qualities Reliable supplier honesty, integrity, accountability, and dependability.　 Provide good quality merchandise Goods of consistent quality Have flexibility toward new/additional requirements - Quick response Courtesy and co-operation Timely delivery Attractive price  Standard length: the distance on a fish from the tip of the snout or of the lower jaw if projecting forward to the base of the caudal fin Reading 1 Korinna works at Otto’s HQs. She wants to order some goods from Italian suppliers. Read her fax to Otto’s Italian subsidiary. Are the statements below true or false? (P31) F T F F T Reading 2 Read Antonella’s reply to Korinna and answer the questions on P32. Suggested answers To query Korinna’s change of order. Antonella thought the two different lengths for each skirt had been agreed when Mr. Hubner was in Italy. Antonella is going to wait for Korinna to confirm the information about the length of skirts required before contacting the vendors. How could you improve Antonella’s fax? Layout Paragraphs Connectors Sentences Accuracy Layout: too dense, off-putting. It might help if using headings, bullet points and brackets. Paragraphs: divide the text into paragraphs to aid clarity. Connectors: not used to much, unclear. Sentences: some are extremely long. One idea per sentence is a good idea.