proposal范例.docVIP

Abstract 2 Introduction 3 Background and rationale: 2 Research questions and objectives: 4 Preliminary literature review 4 1.Understanding customers shopping motivations 4 2. The different consumption ways 6 3.Good relationship with consumer 8 4. Personal values and attitudes 9 Methodology 11 Target ,Sample and Questionnaire 11 Case study 12 Evaluation and Qualitative Research 13 Research Procedures 13 Reference 14 Consumption habits change the influence of retail (Research Proposal) Abstract Consumption habits of consumers is one of the key issues which would be taken into retailers’ consideration for their strategies and selling plans. In recent years, lots of new consumption patterns have appeared and come into vogue. The researchers carried out a study using the grounded theory approach through participant-observation and questionnaire research. The researchers chose the retail industry for the study because it provided the ideal conditions to answer the research question. This study aims to finding the way to make clear and assess the affect that comsumption habits changes brought to retail and improve the attractiveness of traditional consumption pattern. The choice of methodology has provided the insight necessary to answer the research question. With improvement and consummation of its outcomes, the research could provide a useful framework of reference for further research of consumption patterns and retail crisis. Key words: consumption habits, cunsumption pattern, retail, influence Introduction Background and rationale: As the traditional consumption pattern, retail is widely recognized as an unreplaceable role to satisfy customers consumption needs. However, retail is now faced with multiple challenges come from the new patterns, such as online shopping and television shopping. Since the new patterns have so many modernistic and practial characters：convenience, faster , reliable... they have obtained more and more favors from various customers especiall