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McDonalds Corporation Company Executive Summary McDonalds restaurant is a large chain fast food group and it has approximately thirty thousand shops in the world, the main selling is hamburgers, French fries, Fried chicken, soda, ice product, salad, fruit. McDonalds restaurants spread all over the world six continents in over countries. In many countries McDonalds represents of a kind of American way of life. History international expansion Industry Competitor Current future profile History 1954, Ray Kroc as the Agents of the franchise of McDonald, and he deal with the problem of transfer about franchise rights. And very soon Kroc already enable the McDonald to be a very excellent company. So the people already regarded him as one of the founders of McDonald. In 1961, McDonald brother make over the all company to Kroc with the price of 2.7 million dollars. In 1966 the McDonald company turn over a billion dollars. Then Kroc enable Turner to manage the company and Turner decided: expand the chain! In the first two tears Turner turn over control the company he massively increase the human being resource of real estate and construction department. Purchasing amass real estate. At the same time, he makes a surprising goal; set up stores from 100 every year increase to 500 every year. international expansion The most famous McDonalds brand of McDonald’s has more than 32000 home fast-food restaurants, and it distribution in 121 countries. According to the taste of the local people to adjusted the McDonalds meal. In addition, McDonalds company still control some the other restaurant brand, such as the Aroma of coffee (Aroma Cafe), Boston Market, Chipotle Mexican big cornbread fast food restaurant, Donates Pizza and Pert a Manger. Industry After the financial crisis, most companies are experiencing a situation of fund shortage, how to get more profit has become the problem which the fast food industry must be facing with. Of course, the advantage of efficiency an