电子商务教学大纲英文材料.doc

Syllabus of Electronic Commerce Course Tittle: E-commerce Case Analysis Introduction to Electronic Commerce Management Information System Business Database Application Network Basic and Application Network Marketing Web Development and Management Logistics Information Management Information Security Technology Syllabus of Introduction to E-commerce One Course Description For：E-commerce Class Hours：54 Teaching Methods：Lectures and Practice Evaluation：Final Exam（80%），Routine Participation（20%） Two Course Task and Nature The growth of the Internet continues to have a tremendous influence on business. Companies and organizations of all types and sizes are rethinking their strategies and how they run their operations. This new course in the Temple E-Marketing program challenges students to explore the realities and implications of e-commerce from a marketers perspective. Business-to-consumer (B2C) and business-to-business (B2B) e-commerce markets are examined. The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment. Three Objectives and Prerequisite 1. To know the history and future of E-commerce 2. To gain an understanding of the working environment of E-commerce 3. To gain the ability of operating E-commerce through Internet 4. To become familiar with the other knowledge of E-commerce：industrial application, laws, security, social backgrounds Four Content and Prerequisite Chapter One Production and Development of E-commerce Teaching Requests: To understand basic concepts of E-commerce, the relations between commerce and electronic in E-commerce the history of E-commerce, as well as the relavent subjects. Teaching Content: 1.Traditional Commerce and E-commerce 2. Concepts of E-commerce 3. The History E-commerce, 4. Common trade modes of E-commerce: B2B, B2C, C2C Chapter Two Introduction of E-commerce Technology Teach