UnderstandingBusinessCommunicationinToday’sWorkplace幻灯片.pptVIP

Achieving success in today’s workplace requires the ability to communicate effectively with a wide variety of audiences. Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic channels. During your career, you will communicate with a wide range of audiences. Internal communication refers to the exchange of information and ideas within an organization. In contrast, external communication carries information into and out of an organization. Companies constantly exchange messages with customers, suppliers, distributors, competitors, investors, journalists, and community representatives. For any audience, communication is effective only when the intended message is understood and when it stimulates desired actions or encourages the audience to think in new ways. Effective communication yields a number of important benefits for both you and your company: Faster problem solving Stronger decision making Increased productivity Steadier work flow Stronger business relationships More compelling promotional messages Enhanced professional images and stronger brands Improved response from colleagues, employees, supervisors, investors, customers, and other important audiences You can have the greatest ideas in the world, but they’re no good to your company or your career if you can’t express them clearly and persuasively. You can use the following techniques to make your messages practical, factual, concise, clear, and persuasive: Provide practical information. Give facts rather than vague impressions. Present information in a concise, efficient manner. Clarify expectations and responsibilities. Offer compelling, persuasive arguments and recommendations. No matter how good you are at accounting, engineering, law, or whatever professional specialty you pursue, employers expect you to be competent at a wide range of communication tasks. In fact, employers start judging your abilit