学术英语(管理)含课后答案Unit 5PPT.ppt

学术英语 管理 E-Business 5 E-Business E-business (electronic business), a term coined by IBM’s marketing and Internet teams in 1996, is defined as the application of information and communication technologies in support of business activities. It enables companies to link their internal and external data processing systems more efficiently, to work more closely with suppliers and partners, and to better satisfy the needs of their customers. In this unit, we will learn about e-business through concrete examples. Unit 5E-Business Unit Contents Lead-in Text A Text B Listening Writing Speaking Unit 5E-Business Lead-in Activity Unit 5E-Business Lead-in Activity Group discussion Divide into groups of 4-5 and discuss the following questions: What is e-business? What are its functions? Division of the text into three parts according to the title. The Future of E-Business: Growth, Opportunities, and Challenges Text A ─ Critical reading and thinking Background information Overview ─ Language building-up Specialized vocabulary Formal English The Future of E-Business: Growth, Opportunities, and Challenges Unit 5E-Business Unit 5E-Business Text A Background information Critical reading and thinking E-Business A term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business—that is to say, any business which utilizes a computer. In most contexts e-business refers exclusively to Internet businesses. Unit 5E-Business Text A Overview — Text analysis Critical reading and thinking Growth Definition of business models A business model represents a group of common characteristics and methods of doing business to generate sales revenues and reduce expenses. Unit 5E-Business Text A Overview — Text analysis Critical reading and thinking Two most popular e-busin