SPACE矩阵在XX公司管理中的应用研究中英文摘要.docVIP

SPACE矩阵在XX公司管理中的应用研究 摘要 XX公司是一家以经营花卉租摆销售，承包各类绿化管理为主的有限公司，在当今企业环境因素越来越多竞争越来越激烈的时代，制定适合自身情况的发展战略是最根本的一件大事。The Applied Study of SPACE Matrix in The Case of XX Corporation’s Management Abstract XX Corporation is a flower business company, it undertakes a wide range of Green Management. In present era, The enterprise environment factor is getting more and more, competition more and more intense . It is very important for the company of which anglicizing the strategic position of enterprise definitely and enacting the corporate strategy which is suitable for the situation. In this paper, the background, the company is up against problems. Throughing qualitative analysis and quantitative analysis of the companys development strategy analysis. Based on the Beijing Flower development of the industry, making use of SPACE Matrix for XX company internal and external environment analysis of the companys strategic position. Ultimately identified in the current environment in which the company belongs to SPACE matrix, coming up with some feasibility strategic. Key words: Flower industry, SPACE Matrix, External environment, Internal environment, Strategic position.