readinglist英国爱丁堡大学市场营销专业读书单.docVIP

compulsory and core modules: Principles of Marketing. 5th Europe Edition,2008 Prentice Hall, Inc(Essential reading)Author: Kotler, P Armstrong, G.Saunders, J and Wong, V Global Marketing Managment (Oxford University Press, 2005)(Essential reading)Author: Lee, K and Carter, SISBN: 0-19-926752-9 Global Marketing: international edition (Pearson, 5th edition, 2008)(Background)Author: Keegan, W.J and Green, WISBN: 9780138133863 Industrial Economics, Basil Blackwell: Oxford(Recommended reading)Author: Clarke, R Industrial Organisation(Background)Author: Lipczinski, J., Wilson, J. Goddard J. (2005)Notes: Harlow: Pearson Education Press The Economics of Business Strategy(Essential reading)Author: Lipczinski, J. Wilson, J.Notes: Harlow: Pearson Ed. Press Strategic Brand Management. 2nd edition. Prentic Hall International UK Ltd.(Essential reading)Author: Keller KL Selection of electronic journal articles(Essential reading)Author: Various A Reader in Marketing Communications. Routledge, 2005.(Essential reading)Author: Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. SchultzISBN: 0-415-35649-0 Brand Management, FT Prentice Hall,2003(Recommended reading)Author: Rik RiezebosISBN: 0-273-65505-1 Effective Advertising, Sage, 2004(Recommended reading)Author: Gerald J. TellisISBN: 0-7619-2253-9 Corporate Communications, Sage, 2004(Recommended reading)Author: Joep Cornelissen,ISBN: 0-7619-4436-2 Integrated Marketing Communications: A Primer(Recommended reading)Author: Phillip J. Kitchen, Patrick de PelsmackerISBN: 0-415-31421-6 Celebrity Sells, Wiley, 2004(Recommended reading)Author: Hamish PringleISBN: 0-470-86850-3 Consumer Behaviour Culture, Sage,2004(Recommended reading)Author: Marieke de MoojiISBN: 0-7619-2669-0 Customer Relationship Management: Concepts Tools, Elesevier,2004(Recommended reading)Author: Francis Buttle International Business. (8th Edition), London, McGraw-Hill(Recommended reading)Author: Charles Hill. 2011 Global Shift