电子商务CH09.pptVIP

9-* Managerial Issues What’s our timetable? Which applications first? Is it real or just a buzzword? Which system to use? Is an all-in-one device a winner? Which will win the wireless race: WiMax, Wi-Fi, or 3G? * Chapter 9 Mobile Computing and Commerce 9-* Learning Objectives Mobile computing m-commerce (devices, software, services). Major types of wireless telecommunications networks. What is Mobile Commerce. Benefits m-commerce. Applications of M-Commerce. B2B and supply chain use of m-commerce. Other applications of m-commerce. Technologies of location-based m-commerce. Barriers of m-commerce. 9-* Mobile Computing Devices personal digital assistant (PDA) A handheld computer principally used for personal information management smartphone Internet-enabled cell phone that can support mobile applications Blackberry A handheld device principally used for e-mail 9-* Mobile Computing Environment 9-* Mobile Computing Infrastructure Hardware Network access points Mobile communications server switches Cellular transmitters and receivers Software Mobile operating system Mobile application user interface Microbrowser Wireless Application Protocol (WAP) 9-* Mobile Computing: Content, Infrastructure, and Services 9-* Mobile Computing Languages Wireless Markup Language (WML) Compact Hypertext Markup Language (cHTML) Extensible Hypertext Markup Language (xHTML) Voice XML (VXML) Synchronization among devices 9-* Mobile Computing Services Short Message Service (SMS) Enhanced Messaging Service (EMS) Multimedia Messaging Service (MMS) Micro-payments Global positioning system (GPS) Interactive voice response (IVR) Voice portal 9-* Wireless Telecommunications Networks personal area network (PAN) Bluetooth Wireless local area network (WLAN) Wi-Fi (wireless fidelity) 802.11b 802.11a 802.11g 802.11n Wireless access point Hotspot 9-* Wireless Telecommunications Networks 9-* Other Wireless Telecomm. Networks Municipal Wi-fi Networks WiMax (City-Wide) Wireless metropolitan