936-《商务英语》教学大纲.docVIP

《》教学大纲课程类型适用学时实学时一、课程性质和任务 二、基本要求 三、教学内容 Emphasis: Career moves; Human resources and recruitment; Female train drivers Unit 2 Selling online Emphasis: Shopping online; Selling online; Virtual pocket money Unit 3 Companies Emphasis: Company vocabulary; Reasons for success; Company website Unit 4 Great ideas Emphasis: Developing new ideas; Three great ideas; Successful meetings Unit 5 Stress Emphasis: Dealing with stress; A career change; Stress in the workplace Unit 6 Entertaining Emphasis: Corporate entertaining; Eating and drinking; Socializing: greetings and small talk Unit 7 Marketing Emphasis: Successful marketing; Selling dreams; Telephoning: exchanging information Unit 8 Planning Emphasis: Ways to plan; Planning for tourism; Meetings: interrupting and clarifying Unit 9 Managing people Emphasis: Good managers; Managing across cultures; Socializing and entertaining Unit 10 Conflict Emphasis: Handling conflicts; Negotiating across culture; Negotiating: dealing with conflict Unit 11 New business Emphasis: Economic terms; Developing a new industry; Dealing with numbers Unit 12 Products Emphasis: Describing products; Launching a new product; Presenting a product Book 3 Unit 1 Globalization Emphasis: For and against globalization; Entering new markets; Phone rage Unit 2 Brands Emphasis: Brand management; Fashion piracy; Taking part in meetings Unit 3 Travel Emphasis: Free flight offer; Making arrangements on the telephone; Air rage Unit 4 Advertising Emphasis: Good and bad advertisements; Advertising media and methods; Outdoor advertising Unit 5 Employment Emphasis: Choosing the best candidates; Recruiting interviewing; Personal appearance at work Unit 6 Trade Emphasis: Free trade; A letter of credit; Negotiating techniques Unit 7 Innovation Emphasis: Describing innovations; Strange inventions; Innovation and the market Unit 8 Organization Emphasis: Comparing structure; New ways of working; A new office complex Unit 9