商业创意模板之创新杀手introduction-to-the-killer-innovation-approach-ver.ppt

* Characteristics of the Best Killer Ideas Purpose - the yield of high quality ideas is significantly higher with a clear business purpose and a supportive business sponsor. Timeliness - the difference between a great idea and a so-so idea is market/technology timing. Diversity - the pool of contributors needs to be broad, broader than you intuitively think. Perspective Change - the very best ideas come through individuals looking at things in a different way. Collaborative Development - environment, where people can comment and build on ideas thereby significantly increasing the overall yield of high impact ideas. Suspend Disbelief Let’s shelve that for the time being Who is going to do it? I have something better. We tried that before. It won’t fit our operation. It’s against all our combined logic. Not enough return on investment. It’s great, but . . . . . . Someone must have already tried it. I thought of that a long time ago. We can’t afford that. You’ll never get approval. You’re on the wrong track. Don’t rock the boat. The market it not ready yet. It’s not a new concept. Tool: Rank The Ideas Idea Criteria: Key Questions Must have a YES to at least one of the following: Will this idea change the customer experience/expectation? Will this idea change the competitive landscape/position? Will this idea change the economic structure of the industry? Must have a YES to the following: Do we have a contribution to make in this space? Will this idea generate sufficient margin to the business? For each key question, give a score from 0 to 5. Idea Criteria: Ability To Execute For the top 10 ideas based on the Key Questions, score each idea from 0 to 5 for the following questions: Can we get our groups/teams excited? Will senior management support it? Do we have the skill/expertise to pull this off? Can we access the customers preferred channel? You now have a ranked list of your best ideas. Tool: Execution Execution = Stage Gate Management Source: Techtrend G