在中国塑造一个T恤品牌Plastered T-shirts Building a Brand in China.ppt

在中国塑造一个T恤品牌Plastered T-shirts Building a Brand in China.ppt

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在中国塑造一个T恤品牌Plastered T-shirts Building a Brand in China

* * * * * * * * * * * * * We held another show a year later with the Olympics one year away and worked together with the local government and police to hold a festival on the alleyway. This show we had about 400 people. The next slide will show a video of the catwalk show! This is our 3rd and largest show with over 600 people. The next slide will show a video of the catwalk show! This is The Go Team. They came to Beijing and performed in 2007, I found out where they were eating the night before their show and burst into their private room and showed them my t-shirts. I offered them free shirts for nothing in return, they ordered over 30 and had a good laugh at me. I delivered them to their hotel with hand written notes thanking them for any support that they might be able to give me. The next evening in front of 6 thousand fans the lead guitarist Sam wore one of my shirts, he was Plastered! This image made it into UK media with an article on me and my brand, thanks to this I got my first licensing deal in the UK. I did the same with Chinese rock bands - this is Reflector. then I signed up the 10 biggest acts in Chinese indie rock and now you can exclusively buy their shirts from my stores. We held a concert in Beijing to celebrate this, over 1300 people turned up. This is Carsick Cars playing. My favourite band. It was a big night for me. Then I signed up 2 of the biggest rock acts in China. Here is a link to a short clip about our Rock weekend- /v_show/id_XMTI3MTg3NjY0.html One day this lady turned up at my shop. I had no idea but she is the Oprah Winfrey of China, over 100 million watch her show. She invited me on to her show. I was so nervous when they picked me up in a limo I sat in the front with the driver and drunk 5 beers. I also wore a shirt with an illegal sticker on it offering to buy second hand drugs (it’s a common scam here, they re sell them). The shirt also had my phone number on it. I also sent her a bunch of my T-shirts before the show with

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