[经管营销]海尔战略规划指南.pptVIP

海尔集团——战略规划指南集团战略部制定用简单的方法做战略 养成做战略的好习惯 海尔集团ONE谢谢！ 海尔集团战略部 * Strategic planning helps you pave the most direct path towards your vision while driving growth and saving you time and money. Most direct path from where you are now to where you want to go is a straight line. * “There are a lot of bright shiny ideas and trends out there in the business landscape to distract your attention, but successful strategic planning requires FOCUS.” Some interesting facts… 95% of the organization staff doesn’t understand strategy? 90% of organizations fail to execute their strategies successfully? 60% of organizations don’t link strategy to budgeting? Yet, organizations that do use strategic planning are 12% more successful. You can’t afford to overlook the importance of strategic planning. * Where are you Now? By using a series of templates, you will be guided to create your Mission, Values and assess your organization. Since our web-based system is interactive and dynamic, you can make changes with the click of a mouse! Mission To define the organization’s core purpose. What is our purpose? Why do we exist? SW airlines-was staying on mission to be the low cost airline. Need to pin down why we exist. Values To clarify what you stand for and believe in. Values – how we act as an organization. Need operating principles to guide our organization. Competitive Advantage: Competitive advantage is what your company does better that anyone else. It is what makes you unique. M3Planning Competitive strategy is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique mix of value.” -- Michael Porter Sustainable competitive advantage: To define what you are best at. What can your organization potentially do better than any other organization? SWOT To assess the particular strengths, weaknesses, opportunities, and threats tha